It’s time — past time, really — to reevaluate sales force automation and maybe consider a new path. That’s not as dire as it sounds though. We did a study recently in which we asked over 500 experienced sellers about everything from lead quality to support in the form of resources and even their managements. We were interested in understanding the impact of the pandemic on sellers and were pleasantly surprised.
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Moving Up From SFA
Posted by: Denis Pombriant March 14, 2022 05:00 AMIt’s time — past time, really — to reevaluate sales force automation and maybe consider a new path. That’s not as dire as it sounds though. We did a study recently in which we asked over 500 experienced sellers about everything from lead quality to support in the form of resources and even their managements. We were interested in understanding the impact of the pandemic on sellers and were pleasantly surprised.