The marketing technique called clienteling is used by retail workers to establish long-term relationships with key customers. When applied to e-commerce, the practice is based on having access to data about their preferences, behaviors, and purchases. A relatively new variation of this concept is digital clienteling.
Loading ...
Digital Clienteling Platform Breathes Life Into Live Commerce
Posted by: Jack M. Germain January 19, 2022 05:00 AMThe marketing technique called clienteling is used by retail workers to establish long-term relationships with key customers. When applied to e-commerce, the practice is based on having access to data about their preferences, behaviors, and purchases. A relatively new variation of this concept is digital clienteling.