Knowing how to read a customer’s mind, predicting his or her hot buttons and giving them what they want is good business for any e-commerce marketeer. But some say today’s powerful customer-tracking tools invade the buyer’s privacy, expose them to risk and reduce them to stereotypes.
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Privacy Issue Won’t Go Away: Is Profiling Stereotyping?
Posted by: Chet Dembeck May 3, 1999 12:00 AMKnowing how to read a customer’s mind, predicting his or her hot buttons and giving them what they want is good business for any e-commerce marketeer. But some say today’s powerful customer-tracking tools invade the buyer’s privacy, expose them to risk and reduce them to stereotypes.