In the world of small business, mergers and acquisitions are a dime a dozen. For marketing organizations, however, they can cost a lot more in terms of the effort required to communicate them effectively. M&As mean integrating two separate brands into a unified message — one that must then be collated into hundreds of pieces of collateral and distributed to a broad range of global constituents. After all, it is critical that your marketing message is consistent across all channels of communication.
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Post-M&A, It's Time to Sync Up Your Channel Marketing Content
Posted by: Brian Tervo October 16, 2013 05:00 AMIn the world of small business, mergers and acquisitions are a dime a dozen. For marketing organizations, however, they can cost a lot more in terms of the effort required to communicate them effectively. M&As mean integrating two separate brands into a unified message — one that must then be collated into hundreds of pieces of collateral and distributed to a broad range of global constituents. After all, it is critical that your marketing message is consistent across all channels of communication.