The proliferation of social media and the real-time Web has created a significant change in the role of today’s marketer. The shift from a traditional marketing mix to a predominantly online marketing focus has placed new expectations on marketers to understand website traffic, generate leads online, and demonstrate a return on all marketing investments. Just 10 years ago, websites were static tools akin to an online brochure. Marketers used the Internet, but not to its fullest advantage. Websites were rarely updated with fresh content, and companies didn’t have any insight into how people arrived at a website or what type of content was the most relevant.
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Web Marketing's Perfect M&A Storm
Posted by: Michael Orbach March 19, 2011 05:00 AMThe proliferation of social media and the real-time Web has created a significant change in the role of today’s marketer. The shift from a traditional marketing mix to a predominantly online marketing focus has placed new expectations on marketers to understand website traffic, generate leads online, and demonstrate a return on all marketing investments. Just 10 years ago, websites were static tools akin to an online brochure. Marketers used the Internet, but not to its fullest advantage. Websites were rarely updated with fresh content, and companies didn’t have any insight into how people arrived at a website or what type of content was the most relevant.