Mobile-connected devices allow users to browse where desktop computers can’t go, thus increasing the amount of online connectivity for many consumers. This could make a major difference in how marketers choose to reach consumers online. A Nielson report released last week details just how customers use their tablets, smartphone and e-readers — information that’s likely to illuminate prospects for advertisers. The firm surveyed 12,000 users and tabulated their responses by device type.
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Marketers Home In on New Mobile Ad Opportunities
Posted by: Rob Spiegel May 23, 2011 12:37 PMMobile-connected devices allow users to browse where desktop computers can’t go, thus increasing the amount of online connectivity for many consumers. This could make a major difference in how marketers choose to reach consumers online. A Nielson report released last week details just how customers use their tablets, smartphone and e-readers — information that’s likely to illuminate prospects for advertisers. The firm surveyed 12,000 users and tabulated their responses by device type.