Once upon a time there was an online group called “The Point.” It was a nebulous organization with the vague goal of using the power of social media to to do such things as crowdsource a design for the Chicago Stadium or launch a petition. One day, one of its members got the bright idea to use its numbers to subscribe to The Economist for a volume discount. Voila. An $873 million industry was born. That was last year’s take, anyway. That is the lore behind the origin of Groupon, as told by BIA/Kelsey analyst Peter Krasilovsky.
Loading ...
Daily Discount Coupons: Pay Dirt or Raw Deals? - Part 1
Posted by: Erika Morphy June 7, 2011 05:00 AMOnce upon a time there was an online group called “The Point.” It was a nebulous organization with the vague goal of using the power of social media to to do such things as crowdsource a design for the Chicago Stadium or launch a petition. One day, one of its members got the bright idea to use its numbers to subscribe to The Economist for a volume discount. Voila. An $873 million industry was born. That was last year’s take, anyway. That is the lore behind the origin of Groupon, as told by BIA/Kelsey analyst Peter Krasilovsky.