Spending on online advertising is expected to jump 20.2 percent over last year’s spending, according to new figures from eMarketer. If this category of ad spend does indeed reach $31.3 billion, as the company has projected, it will return to pre-recession growth levels and be accompanied by steady increases for the next four years. By 2015, nearly $50 billion will be spent on online ads in the U.S., eMarketer predicted. Search, which will continue to take the majority of ad dollars throughout the forecast period, is expected to reach $14.38 billion this year.
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It's Back to Boom Times for Online Advertising
Posted by: Erika Morphy June 9, 2011 09:43 AMSpending on online advertising is expected to jump 20.2 percent over last year’s spending, according to new figures from eMarketer. If this category of ad spend does indeed reach $31.3 billion, as the company has projected, it will return to pre-recession growth levels and be accompanied by steady increases for the next four years. By 2015, nearly $50 billion will be spent on online ads in the U.S., eMarketer predicted. Search, which will continue to take the majority of ad dollars throughout the forecast period, is expected to reach $14.38 billion this year.