Google announced Monday it’s moved to buy online advertising company Admeld, another purchase in what appears to be the search engine giant’s move toward the display ad market. Neither company disclosed the cost of the purchase, but reports suggest Google paid about $400 million to acquire Admeld. While Google’s ad platform has traditionally consisted more of text and search ads, this acquisition could help the company grow further into display advertising. Companies like Admeld and competitors are geared toward making highly personalized ad suggestions to consumers.
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Google Blends Admeld Into Display Ad Strategy
Posted by: Rachelle Dragani June 14, 2011 10:21 AMGoogle announced Monday it’s moved to buy online advertising company Admeld, another purchase in what appears to be the search engine giant’s move toward the display ad market. Neither company disclosed the cost of the purchase, but reports suggest Google paid about $400 million to acquire Admeld. While Google’s ad platform has traditionally consisted more of text and search ads, this acquisition could help the company grow further into display advertising. Companies like Admeld and competitors are geared toward making highly personalized ad suggestions to consumers.