Electronic Arts could be on the verge of closing a deal to acquire casual game creator
PopCap for a sum exceeding $1 billion. The high price tag on the deal represents a big wager for EA — the cost is 13 percent of the company’s market cap. The move is viewed by some as a “hail mary” attempt by EA to break into social and mobile gaming, a territory that it has not successfully cracked. EA has some golden properties, like “The Sims,” that appeal to the more casual gaming market, but for the most part, the video game giant has its guns on the home-console deck.
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EA May Have Popped the $1B Question to PopCap
Posted by: Rob Spiegel June 23, 2011 12:34 PMElectronic Arts could be on the verge of closing a deal to acquire casual game creator
PopCap for a sum exceeding $1 billion. The high price tag on the deal represents a big wager for EA — the cost is 13 percent of the company’s market cap. The move is viewed by some as a “hail mary” attempt by EA to break into social and mobile gaming, a territory that it has not successfully cracked. EA has some golden properties, like “The Sims,” that appeal to the more casual gaming market, but for the most part, the video game giant has its guns on the home-console deck.