E-reader ownership jumped to 12 percent of adult U.S. consumers in May, doubling from 6 percent in the past six months, the first time sales have been in double digits, according to a new report from the Pew Research Center’s Internet & American Life Project. The growth spurt is outpacing that of tablet computers — there are more adults who own a device such as an Amazon Kindle or Barnes & Noble Nook than those who own a tablet like an Apple iPad or Motorola Xoom. As e-reader ownership rose, tablets grew at a less booming pace.
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Americans Hot for E-Readers, Tepid About Tablets
Posted by: Rachelle Dragani June 28, 2011 10:49 AME-reader ownership jumped to 12 percent of adult U.S. consumers in May, doubling from 6 percent in the past six months, the first time sales have been in double digits, according to a new report from the Pew Research Center’s Internet & American Life Project. The growth spurt is outpacing that of tablet computers — there are more adults who own a device such as an Amazon Kindle or Barnes & Noble Nook than those who own a tablet like an Apple iPad or Motorola Xoom. As e-reader ownership rose, tablets grew at a less booming pace.