Last month, e-commerce giant Amazon made a foray into the flash sales marketplace. With European flash sales stalwart Vente Privee entering the North American market, and with the tremendous growth of U.S. flash sales players like Gilt Groupe and Rue La La, it’s clear that the flash sales sector is blossoming. Every week, there’s a new startup or another round of funding. Seeing that opportunity, Amazon decided that with the launch of flash sales site MyHabit, it would throw its two cents’ worth into the flash sales conversation. Its success depends on how Amazon handles order fulfillment.
Loading ...
Is Amazon Nimble Enough for Flash Sales?
Posted by: Joel Goldstein July 2, 2011 05:00 AMLast month, e-commerce giant Amazon made a foray into the flash sales marketplace. With European flash sales stalwart Vente Privee entering the North American market, and with the tremendous growth of U.S. flash sales players like Gilt Groupe and Rue La La, it’s clear that the flash sales sector is blossoming. Every week, there’s a new startup or another round of funding. Seeing that opportunity, Amazon decided that with the launch of flash sales site MyHabit, it would throw its two cents’ worth into the flash sales conversation. Its success depends on how Amazon handles order fulfillment.