Microsoft has forged a deal with Baidu, China’s largest search engine, to provide search functionality in English. The deal comes a year and a half after Google exited China’s search market with much fanfare, announcing it could no longer stomach the censorship the government applied. By the end of this year, Microsoft’s search engine Bing will be on Baidu’s Web pages. The deal illustrates what appears to be a growing demand for English-language search in China. Baidu acknowledged as much in comments to the media, adding that it hasn’t done a good job of providing such functionality.
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Bing Snuggles Up to Baidu, as Microsoft Braves China's Censorship Perils
Posted by: Erika Morphy July 5, 2011 03:19 PMMicrosoft has forged a deal with Baidu, China’s largest search engine, to provide search functionality in English. The deal comes a year and a half after Google exited China’s search market with much fanfare, announcing it could no longer stomach the censorship the government applied. By the end of this year, Microsoft’s search engine Bing will be on Baidu’s Web pages. The deal illustrates what appears to be a growing demand for English-language search in China. Baidu acknowledged as much in comments to the media, adding that it hasn’t done a good job of providing such functionality.