I am not now — nor have I ever been — an online gamer. I’ve never even thought about sitting down in front of a Sony PlayStation, Microsoft Xbox or any other game console. And until a few days ago, I considered the idea of paying real money to buy virtual goods to spruce up ones surroundings in imaginary worlds like “FarmVille” and “CityVille” just plain dumb. Then I heard that Zynga, the company that created “FarmVille,” “CityVille” and a host of other online games that are highly popular on Facebook, filed for an initial public offering.
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Zynga's Got What It Takes
Posted by: Sidney Hill July 8, 2011 08:00 AMI am not now — nor have I ever been — an online gamer. I’ve never even thought about sitting down in front of a Sony PlayStation, Microsoft Xbox or any other game console. And until a few days ago, I considered the idea of paying real money to buy virtual goods to spruce up ones surroundings in imaginary worlds like “FarmVille” and “CityVille” just plain dumb. Then I heard that Zynga, the company that created “FarmVille,” “CityVille” and a host of other online games that are highly popular on Facebook, filed for an initial public offering.