Consumers are clearly intrigued by Google+. Following closely on their heels are companies, eager to tap what looks to be the next big trend in social media. Indeed, companies are waiting with bated breath for more details about what Google+ means for them — that is, what advertising vehicles will be available. With Google’s ad-targeting capabilities married to a new and successful social network, the potential for well-targeted ads is huge, said Steve Minichini, president of interactive at Target Cast advertising.
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Facebook May Have the Numbers but Google+ May Get the Ads
Posted by: Erika Morphy July 11, 2011 03:00 PMConsumers are clearly intrigued by Google+. Following closely on their heels are companies, eager to tap what looks to be the next big trend in social media. Indeed, companies are waiting with bated breath for more details about what Google+ means for them — that is, what advertising vehicles will be available. With Google’s ad-targeting capabilities married to a new and successful social network, the potential for well-targeted ads is huge, said Steve Minichini, president of interactive at Target Cast advertising.