It just makes sense that consumers tend to trust the opinions and recommendations of friends before they trust those of advertisers, promoters and retailers. Social shopping sites, which combine features of social networking with online sales, seek to capitalize on the sharing and trust that exist between friends. “Sharing is one of the inherent human behaviors,” explained social shopping site ShopSocially’s founder and CEO Jai Rawat. “People share all the time. It’s a natural thing for them to do. People love telling other what they bought.”
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The Rise of We-Commerce
Posted by: Vivian Wagner August 10, 2011 07:00 AMIt just makes sense that consumers tend to trust the opinions and recommendations of friends before they trust those of advertisers, promoters and retailers. Social shopping sites, which combine features of social networking with online sales, seek to capitalize on the sharing and trust that exist between friends. “Sharing is one of the inherent human behaviors,” explained social shopping site ShopSocially’s founder and CEO Jai Rawat. “People share all the time. It’s a natural thing for them to do. People love telling other what they bought.”