Apple’s brand name is currently the most valuable name in the world. Google held that title for the last four years, and now Apple has finally surpassed it. The top 10 are all very familiar names: Apple, Google, IBM, McDonald’s, Microsoft, Coca-Cola, AT&T, Marlboro, China Mobile and GE. So what’s in a brand name, and what does it mean to Apple? “Apple” has now become a household word, not just in the U.S., but throughout the world. Apple can do more business with more products globally. It also means that Apple is more vulnerable to unscrupulous people and companies.
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Apple's Mounting Trademark Challenges
Posted by: Peter S. Vogel August 10, 2011 06:00 AMApple’s brand name is currently the most valuable name in the world. Google held that title for the last four years, and now Apple has finally surpassed it. The top 10 are all very familiar names: Apple, Google, IBM, McDonald’s, Microsoft, Coca-Cola, AT&T, Marlboro, China Mobile and GE. So what’s in a brand name, and what does it mean to Apple? “Apple” has now become a household word, not just in the U.S., but throughout the world. Apple can do more business with more products globally. It also means that Apple is more vulnerable to unscrupulous people and companies.