In an era when the sting of recession has not yet worn off, many consumers are continuing to look for ways to save a few dollars. One of the effects on the retail industry is the increasing desire of shoppers to avoid unnecessary shipping fees. While many consumers want to be able to purchase an item in a nearby store, which saves money on shipping, they also want the convenience of finding the item quickly and knowing that they are getting a good deal. So, how do they get the best of both worlds?
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Commerce 3.0: Online Research, Offline Buying
Posted by: Jack Abraham August 13, 2011 05:00 AMIn an era when the sting of recession has not yet worn off, many consumers are continuing to look for ways to save a few dollars. One of the effects on the retail industry is the increasing desire of shoppers to avoid unnecessary shipping fees. While many consumers want to be able to purchase an item in a nearby store, which saves money on shipping, they also want the convenience of finding the item quickly and knowing that they are getting a good deal. So, how do they get the best of both worlds?