The latest innovations in SEO are definitely social signals and how they impact search results. We are seeing a shift in the authority scores that Google is weighing. It is not based solely on in-bound links and page content, but also on the amount of social sharing and social signals that you actually see. Social signals encompass trending topics in Twitter and Facebook and how often those links are shared. Over time, social signals will outweigh link building and emerge as the primary way to measure authority. Google is also tapping into this, because link building is evolving.
Loading ...
The Real-World SEO Innovations Driving Online Commerce
Posted by: Toby Evers August 30, 2011 05:00 AMThe latest innovations in SEO are definitely social signals and how they impact search results. We are seeing a shift in the authority scores that Google is weighing. It is not based solely on in-bound links and page content, but also on the amount of social sharing and social signals that you actually see. Social signals encompass trending topics in Twitter and Facebook and how often those links are shared. Over time, social signals will outweigh link building and emerge as the primary way to measure authority. Google is also tapping into this, because link building is evolving.