More than 50 percent of e-commerce shoppers cited shipping as a reason for abandoning their shopping carts online, according to recent research. Furthermore, 43 percent of consumers’ retailer choices were influenced by their delivery experiences and options, another study found. When you consider how much it costs to acquire a new customer on an e-commerce site, it becomes apparent that attempting to make a small extra profit by adding some extra margin on top of delivery costs or not supplying all of the possible delivery options at checkout can be futile.
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Shipping Shock: Why Ready-to-Buy Customers Bail
Posted by: Robert Matthams September 10, 2011 05:00 AMMore than 50 percent of e-commerce shoppers cited shipping as a reason for abandoning their shopping carts online, according to recent research. Furthermore, 43 percent of consumers’ retailer choices were influenced by their delivery experiences and options, another study found. When you consider how much it costs to acquire a new customer on an e-commerce site, it becomes apparent that attempting to make a small extra profit by adding some extra margin on top of delivery costs or not supplying all of the possible delivery options at checkout can be futile.