Travelers searching for flights can now look to Google. The search engine giant released its Google Flights feature Tuesday. Flights and travel packages were previously one of the few queries Google couldn’t answer as quickly or thoroughly as its travel search competitors such as Kayak, Expedia, Orbitz and Hotwire, so in April it acquired ITA Software for the data and algorithms needed to complete efficient flight searches. Google’s $676 million investment almost didn’t pay off.
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Google Gets Travel Search Service Airborne
Posted by: Rachelle Dragani September 14, 2011 10:20 AMTravelers searching for flights can now look to Google. The search engine giant released its Google Flights feature Tuesday. Flights and travel packages were previously one of the few queries Google couldn’t answer as quickly or thoroughly as its travel search competitors such as Kayak, Expedia, Orbitz and Hotwire, so in April it acquired ITA Software for the data and algorithms needed to complete efficient flight searches. Google’s $676 million investment almost didn’t pay off.