Netflix cut its domestic subscriber forecast on Thursday by one million customers in the wake of a major change in the company’s pricing structure that favors its streaming-only service. The company discontinued its $9.99 monthly streaming and DVD-rental plan and replaced it with two plans, $7.99 for streaming only and $7.99 for one DVD at a time. Together the plans cost $15.98 — a 60 percent increase over the previous combined package. Netflix no longer expects to report growth in its U.S. customer base for its third quarter.
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Netflix Feels the Wrath of Unhappy Customers
Posted by: Rob Spiegel September 15, 2011 12:07 PMNetflix cut its domestic subscriber forecast on Thursday by one million customers in the wake of a major change in the company’s pricing structure that favors its streaming-only service. The company discontinued its $9.99 monthly streaming and DVD-rental plan and replaced it with two plans, $7.99 for streaming only and $7.99 for one DVD at a time. Together the plans cost $15.98 — a 60 percent increase over the previous combined package. Netflix no longer expects to report growth in its U.S. customer base for its third quarter.