Before planning the next set of revisions to your e-commerce website, you might consider that consumer behavior is changing — and search engine optimization (SEO) is becoming less important. Thanks to improvements in trust and safety, as well as predictability enhancements that brands like Amazon and eBay have brought to the space, consumers simply aren’t turning to Google to purchase products. Instead, they are going to trusted marketplaces that offer a safe shopping experience. Consumers, especially younger ones, are less likely to go to unfamiliar websites.
"The Coming Irrelevance of SEO"
Seriously? Where did you get your data or research? I see a ton of opinion but no fact, no meat.
I'm in IA and work for one of the top ecomm retailers on the web and can tell you our data indicates completely otherwise.
As a "young consumer" I don't care about unfamiliar websites, I care about good deals and service. Product ratings can win new business since I will trust other people's experiences.
Seeing as how Google keeps integrating trust factors in the ranking algorithms, I'd guess that those that rank higher are trusted more.
SEO is dead, seriously? It's not like Google user numbers are going down... FB just ticked off my social circle with their updates (which I personally view as a sign of desperation) and Twitter can't figure out their business model.
True, SEO is getting more irrelevant but what is an online retailer to do then? Choosing or switching website to an e-commerce software platform that automates pushing product listings to various marketplaces will have to be the way to go for online retailers.
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The Coming Irrelevance of SEO
Posted by: Brian Horakh September 20, 2011 05:00 AMBefore planning the next set of revisions to your e-commerce website, you might consider that consumer behavior is changing — and search engine optimization (SEO) is becoming less important. Thanks to improvements in trust and safety, as well as predictability enhancements that brands like Amazon and eBay have brought to the space, consumers simply aren’t turning to Google to purchase products. Instead, they are going to trusted marketplaces that offer a safe shopping experience. Consumers, especially younger ones, are less likely to go to unfamiliar websites.
Seriously? Where did you get your data or research? I see a ton of opinion but no fact, no meat.
I'm in IA and work for one of the top ecomm retailers on the web and can tell you our data indicates completely otherwise.
Facts please, not opinion. Thank you.
Seeing as how Google keeps integrating trust factors in the ranking algorithms, I'd guess that those that rank higher are trusted more.
SEO is dead, seriously? It's not like Google user numbers are going down... FB just ticked off my social circle with their updates (which I personally view as a sign of desperation) and Twitter can't figure out their business model.