Many organizations pursuing lower overhead costs and improved customer service are adapting their business models to the cloud. However, some fail to realize that this move only pays off when monetization models change as well. Productization, enrollment, payment capture and customer support are inherently different in a cloud environment, and go-to-market strategies have to reflect this. Billing — which touches every key part of the business from customer acquisition to payment — should be a key focus of those strategies.
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Making a Flawless Transition to Cloud Billing
Posted by: Mark Dudman September 30, 2011 05:00 AMMany organizations pursuing lower overhead costs and improved customer service are adapting their business models to the cloud. However, some fail to realize that this move only pays off when monetization models change as well. Productization, enrollment, payment capture and customer support are inherently different in a cloud environment, and go-to-market strategies have to reflect this. Billing — which touches every key part of the business from customer acquisition to payment — should be a key focus of those strategies.