Consumers are increasingly shopping on global sites, and they want to shop in their own language. By demonstrating cultural awareness, businesses will truly be able to expand internationally. Organizations can attract new and returning business from around the world if they listen to the preferences of customers abroad — as well as multi-ethnic markets in their own country. To avoid the pitfalls of poorly executed international expansion, keep in mind several key aspects of a good translation and localization strategy.
Loading ...
E-Commerce Success in Any Language
Posted by: Liz Elting October 1, 2011 05:00 AMConsumers are increasingly shopping on global sites, and they want to shop in their own language. By demonstrating cultural awareness, businesses will truly be able to expand internationally. Organizations can attract new and returning business from around the world if they listen to the preferences of customers abroad — as well as multi-ethnic markets in their own country. To avoid the pitfalls of poorly executed international expansion, keep in mind several key aspects of a good translation and localization strategy.