Today’s increasingly connected world makes it possible for anyone to transact and do business anywhere — from anywhere. But just because we now increasingly live in a “global village,” that doesn’t mean place has become irrelevant. In fact, it matters more than ever. Despite the fact that we’re all aware of our global citizen status, the reality of consumer behaviors and mindsets means that people still retain a local perspective — especially when it comes to customer service.
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E-Commerce Without Borders - What It Takes to Cross Frontiers
Posted by: Carsten Thoma October 4, 2011 05:00 AMToday’s increasingly connected world makes it possible for anyone to transact and do business anywhere — from anywhere. But just because we now increasingly live in a “global village,” that doesn’t mean place has become irrelevant. In fact, it matters more than ever. Despite the fact that we’re all aware of our global citizen status, the reality of consumer behaviors and mindsets means that people still retain a local perspective — especially when it comes to customer service.