Netflix cracked under pressure and regrouped its business into a single service offering that includes both streaming content and mailed DVDs. The company announced on Monday it will not split off its DVD-by-mail service under the name “Qwikster,” as planned. Instead, U.S. customers will continue to use one website, one account and one password.
Netflix shares rose 10 percent on the announcement, though the rise cooled to 3 percent by midday Monday. Although Netflix has stepped back from spinning off its DVD service, the unpopular new pricing plan announced several months ago remains in place.
Loading ...
Netflix Gives Testy Customers Half a Loaf
Posted by: Rob Spiegel October 10, 2011 12:07 PMNetflix cracked under pressure and regrouped its business into a single service offering that includes both streaming content and mailed DVDs. The company announced on Monday it will not split off its DVD-by-mail service under the name “Qwikster,” as planned. Instead, U.S. customers will continue to use one website, one account and one password.
Netflix shares rose 10 percent on the announcement, though the rise cooled to 3 percent by midday Monday. Although Netflix has stepped back from spinning off its DVD service, the unpopular new pricing plan announced several months ago remains in place.