Verizon Wireless has changed its privacy policy to permit it to do, well, almost anything it wants to with users’ data. The new policy, which is opt-out, allows it to track subscribers’ Web browsing, location and app usage behavior. The policy allows it to share this data with third parties in order to produce business and marketing reports, although in these instances, the data will be anonymized. Not so, presumably, with the tracking information it directly collects about its customers. That is being done, the company said, to better target mobile ads to its users.
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Verizon Makes No Bones About New Ad-Friendly Privacy Terms
Posted by: Erika Morphy October 14, 2011 08:51 AMVerizon Wireless has changed its privacy policy to permit it to do, well, almost anything it wants to with users’ data. The new policy, which is opt-out, allows it to track subscribers’ Web browsing, location and app usage behavior. The policy allows it to share this data with third parties in order to produce business and marketing reports, although in these instances, the data will be anonymized. Not so, presumably, with the tracking information it directly collects about its customers. That is being done, the company said, to better target mobile ads to its users.