RIM had a tough week with another outage. This time, I am afraid it will cost them customers. RIM is at a crossroads. It has a choice. Only one way is the right way toward success. Does RIM know what to do? Has its leadership learned the right lesson? The next steps will either heal the company and it will succeed again, or it will continue to drop like a rock. It’s all about bringing the brand up to date — something RIM has not done as yet. It’s about having the brand say the right things.
Loading ...
Can the Shriveling BlackBerry Brand Be Saved?
Posted by: Jeff Kagan October 20, 2011 05:00 AMRIM had a tough week with another outage. This time, I am afraid it will cost them customers. RIM is at a crossroads. It has a choice. Only one way is the right way toward success. Does RIM know what to do? Has its leadership learned the right lesson? The next steps will either heal the company and it will succeed again, or it will continue to drop like a rock. It’s all about bringing the brand up to date — something RIM has not done as yet. It’s about having the brand say the right things.