The New York Times Co. reported a profit of $15.7 million this quarter, compared with a $4.3 million loss in the same period last year. The boost came from a number of sources, including a cost-cutting initiative, digital ad revenues — as opposed total advertising — and digital subscriptions. Launched earlier this year, the paper’s online paywall — a closely watched initiative in the publishing industry — boosted the number of digital subscribers to 324,000 from 281,000 in the previous quarter. Most customers access the site via PCs, but a growing number are using tablets and e-readers.
Loading ...
NYT Paywall Experiment: So Far, So Good
Posted by: Erika Morphy October 21, 2011 12:36 PMThe New York Times Co. reported a profit of $15.7 million this quarter, compared with a $4.3 million loss in the same period last year. The boost came from a number of sources, including a cost-cutting initiative, digital ad revenues — as opposed total advertising — and digital subscriptions. Launched earlier this year, the paper’s online paywall — a closely watched initiative in the publishing industry — boosted the number of digital subscribers to 324,000 from 281,000 in the previous quarter. Most customers access the site via PCs, but a growing number are using tablets and e-readers.