What will T-Mobile do if the merger with AT&T does not work out? On the outside, both AT&T and T-Mobile are pushing as hard as they can to get the deal done. However, behind the scenes, T-Mobile is working even harder on the path it will take in the event the deal does not get done. And it may have hit on something. Over the last several years, AT&T and Verizon have been growing much faster than the others. Sprint Nextel and T-Mobile are losing postpaid customers to them. This can be good or bad, depending on which side you are on.
It's long been entertaining how Tracfone's new additions alone, have boosted the reseller columns of especially AT&T. The trend of switching to prepaid isn't a new thing, the extent of influence has merely been hidden in the new additions the big carriers ascribe to being wholesale. In the case of an MVNO that doesn't have it's own network infrastructure, these prepaid sales will go beneath the radar for as long as carriers sell more profitable post paying contracts.
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T-Mobile's New Strategy Could Be a Winner
Posted by: Jeff Kagan October 27, 2011 05:00 AMWhat will T-Mobile do if the merger with AT&T does not work out? On the outside, both AT&T and T-Mobile are pushing as hard as they can to get the deal done. However, behind the scenes, T-Mobile is working even harder on the path it will take in the event the deal does not get done. And it may have hit on something. Over the last several years, AT&T and Verizon have been growing much faster than the others. Sprint Nextel and T-Mobile are losing postpaid customers to them. This can be good or bad, depending on which side you are on.