The crumbling wall between TV and the Internet may soon be reduced to dust. YouTube is preparing to debut 100 TV channels, partnering with dozens of media companies, Hollywood production companies, and celebrities including Madonna, J-Z, Ashton Kutcher and more. The subjects range from health and family issues to sports and dance. YouTube has paid more than $100 million to content providers — up to $5 million per channel — as an advance against the 55 percent each content provider will receive from advertising.
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YouTube Pipes In More Pro Content
Posted by: Rob Spiegel October 31, 2011 12:33 PMThe crumbling wall between TV and the Internet may soon be reduced to dust. YouTube is preparing to debut 100 TV channels, partnering with dozens of media companies, Hollywood production companies, and celebrities including Madonna, J-Z, Ashton Kutcher and more. The subjects range from health and family issues to sports and dance. YouTube has paid more than $100 million to content providers — up to $5 million per channel — as an advance against the 55 percent each content provider will receive from advertising.