Google might soon quit surprising you with ridiculously off-target ads in your search results and Gmail. Or, you may finally find out how they deliver ads that are strikingly right-on. The search leader has announced an upcoming feature called “Why These Ads?” The company will also launch an Ads Preference Manager that is designed to let users make changes to improve the site’s ad targeting or to block unwanted ads. Google created “Why These Ads?” to give users information about why they see a particular ad and see why Google thinks it is personalized to a particular user.
I think this is a good tool for users. Many of them are starting to get freaked out by the ads that are served to them... remarketing sure doesn't help in that aspect.
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Google Reveals the Whys and Wherefores Behind Targeted Ads
Posted by: Rob Spiegel November 1, 2011 12:39 PMGoogle might soon quit surprising you with ridiculously off-target ads in your search results and Gmail. Or, you may finally find out how they deliver ads that are strikingly right-on. The search leader has announced an upcoming feature called “Why These Ads?” The company will also launch an Ads Preference Manager that is designed to let users make changes to improve the site’s ad targeting or to block unwanted ads. Google created “Why These Ads?” to give users information about why they see a particular ad and see why Google thinks it is personalized to a particular user.