Forecasters are trying desperately to get a handle on the pending collision between social, local and mobile media, or SoLoMo. The part that most of them forget is the reality check. It’s even better and much bigger than they thought. The challenge for most forecasters is they look at one aspect of the market and logically try to guess how big a market will get. It’s like three people blindfolded holding onto different parts of an elephant. One says it’s a flat leathery ear, another says it’s a long twisted tail, and still another says it’s a hose-like snout. None of them guesses it’s two tons of beast.
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Elephant Rampage Ahead: SoLoMo Loose and Gaining Ground
Posted by: Steve Harmon November 4, 2011 05:00 AMForecasters are trying desperately to get a handle on the pending collision between social, local and mobile media, or SoLoMo. The part that most of them forget is the reality check. It’s even better and much bigger than they thought. The challenge for most forecasters is they look at one aspect of the market and logically try to guess how big a market will get. It’s like three people blindfolded holding onto different parts of an elephant. One says it’s a flat leathery ear, another says it’s a long twisted tail, and still another says it’s a hose-like snout. None of them guesses it’s two tons of beast.