Turkey hotlines revolutionized the way home cooks dealt with kitchen emergencies during Thanksgiving. Now, hotlines are being joined by social media, videos, apps and other twenty-first century ways of solving bird problems. The Butterball Turkey Talk-Line women — and they are all women — have been helping people cook their turkeys for years, and they’re there again this year, Nov. 1 through Dec. 25, ready to answer calls about frozen birds and cooking temperatures. Now, though, they’re also ready to respond to questions via Facebook, Twitter and online chat.
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Turkey 2.0: New Ways to Get Help With the Bird
Posted by: Vivian Wagner November 16, 2011 05:00 AMTurkey hotlines revolutionized the way home cooks dealt with kitchen emergencies during Thanksgiving. Now, hotlines are being joined by social media, videos, apps and other twenty-first century ways of solving bird problems. The Butterball Turkey Talk-Line women — and they are all women — have been helping people cook their turkeys for years, and they’re there again this year, Nov. 1 through Dec. 25, ready to answer calls about frozen birds and cooking temperatures. Now, though, they’re also ready to respond to questions via Facebook, Twitter and online chat.