American Express is extending its financial reach to the wild world of tech startups through a new multiyear digital commerce initiative. The $100 million program is designed to help identify and develop innovative technologies to aid the company’s digital transformation and strengthen connections to customers around the world. It will focus on companies that address critical parts of the digital commerce experience, including loyalty and rewards, mobile and online payment management, fee-based services, security and fraud detection, and data analysis.
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AmEx Makes Bold Digital Commerce Play
Posted by: Rob Spiegel November 8, 2011 02:07 PMAmerican Express is extending its financial reach to the wild world of tech startups through a new multiyear digital commerce initiative. The $100 million program is designed to help identify and develop innovative technologies to aid the company’s digital transformation and strengthen connections to customers around the world. It will focus on companies that address critical parts of the digital commerce experience, including loyalty and rewards, mobile and online payment management, fee-based services, security and fraud detection, and data analysis.