Google has acquired a startup called Apture that provides a new type of search functionality beneficial to publishers — or anyone, that is, who hates to see Web users leave a page’s content to search out related information. Apture has developed technology that displays links to related information in the content, without forcing the reader to navigate away from the original page. Google apparently is considering incorporating the technology into its Chrome browser. The search engine giant was impressed by Apture’s approach to enhancing the Web browser experience.
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Apture Acquisition Could Give Chrome Extra Shine
Posted by: Erika Morphy November 11, 2011 08:40 AMGoogle has acquired a startup called Apture that provides a new type of search functionality beneficial to publishers — or anyone, that is, who hates to see Web users leave a page’s content to search out related information. Apture has developed technology that displays links to related information in the content, without forcing the reader to navigate away from the original page. Google apparently is considering incorporating the technology into its Chrome browser. The search engine giant was impressed by Apture’s approach to enhancing the Web browser experience.