For U.S.-based retailers, running a successful global e-commerce business takes the right balance of strong local marketing and effective operations. While it is essential that retailers cater to local customer experience expectations, it is also critically important to abide by local laws and regulations. Following are six recommendations on how to drive effective global e-commerce for retailers that are just starting to sell online internationally as well as those that want to refine their current global strategy.
Dear Allen and Maryssa,
Great article! We support Dutch eCommerce companies on the German market and I couldn't agree more to some of your tips. From my point of view it all comes down to one rule: Think global, act local! Every country has its own set of rules and nobody knows them better then the local players.
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6 Keys for Going Global With Your E-Commerce Op
Posted by: Allen Kung and Maryssa Miller November 15, 2011 05:00 AMFor U.S.-based retailers, running a successful global e-commerce business takes the right balance of strong local marketing and effective operations. While it is essential that retailers cater to local customer experience expectations, it is also critically important to abide by local laws and regulations. Following are six recommendations on how to drive effective global e-commerce for retailers that are just starting to sell online internationally as well as those that want to refine their current global strategy.
Great article! We support Dutch eCommerce companies on the German market and I couldn't agree more to some of your tips. From my point of view it all comes down to one rule: Think global, act local! Every country has its own set of rules and nobody knows them better then the local players.