By all accounts, e-commerce exceeded expectations on Thanksgiving Day and Black Friday — and many expect a repeat performance for Cyber Monday. For the holiday season-to-date, $12.7 billion has been spent online, for a 15-percent increase versus the corresponding days last year, comScore reported. On Black Friday alone, $800 million in online spending occurred. Black Friday online sales for 2011 were 20 percent higher than Black Friday 2010, according to IBM. Total visits to the top 500 retail sites increased 9 percent on Thanksgiving Day, said Experian Hitwise, and jumped 2 percent on Black Friday.
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E-Commerce Rings Up Boffo Black Friday
Posted by: Erika Morphy November 28, 2011 09:02 AMBy all accounts, e-commerce exceeded expectations on Thanksgiving Day and Black Friday — and many expect a repeat performance for Cyber Monday. For the holiday season-to-date, $12.7 billion has been spent online, for a 15-percent increase versus the corresponding days last year, comScore reported. On Black Friday alone, $800 million in online spending occurred. Black Friday online sales for 2011 were 20 percent higher than Black Friday 2010, according to IBM. Total visits to the top 500 retail sites increased 9 percent on Thanksgiving Day, said Experian Hitwise, and jumped 2 percent on Black Friday.