Online sales for Cyber Monday increased 33 percent from the same day last year, according to IBM’s Cyber Monday Benchmark. The growth surpassed that of another banner day for e-commerce, Black Friday, which saw an increase of 29.3 percent in 2011 online sales compared with 2010’s performance. “We expected the holiday season to be good this year,” said John Squire, chief strategy officer with IBM Smarter Commerce. “We forecasted November online sales would be up 15 percent this year compared to November 2010. Clearly, though, we were too conservative in our estimates.”
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Cyber Monday Racks Up Impressive Gains
Posted by: Erika Morphy November 29, 2011 09:28 AMOnline sales for Cyber Monday increased 33 percent from the same day last year, according to IBM’s Cyber Monday Benchmark. The growth surpassed that of another banner day for e-commerce, Black Friday, which saw an increase of 29.3 percent in 2011 online sales compared with 2010’s performance. “We expected the holiday season to be good this year,” said John Squire, chief strategy officer with IBM Smarter Commerce. “We forecasted November online sales would be up 15 percent this year compared to November 2010. Clearly, though, we were too conservative in our estimates.”