Online retailers considering selling their goods overseas need to know the expectations of consumers in the countries in which they want to do business. This is particularly important at the checkout — with payment methods becoming an increasingly sensitive issue, consumer trust will help determine conversion rates. A consumer in Germany, for example, expects to see a retailer with a German address and prices posted in euros, not U.S. dollars. In the UK, people assume an online shop will have prices in British Pounds. Any deviation from these expectations will make a prospect hesitate.
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Cultivating E-Commerce Trust Across the Globe
Posted by: Doris Linke December 3, 2011 05:00 AMOnline retailers considering selling their goods overseas need to know the expectations of consumers in the countries in which they want to do business. This is particularly important at the checkout — with payment methods becoming an increasingly sensitive issue, consumer trust will help determine conversion rates. A consumer in Germany, for example, expects to see a retailer with a German address and prices posted in euros, not U.S. dollars. In the UK, people assume an online shop will have prices in British Pounds. Any deviation from these expectations will make a prospect hesitate.