Androids and iPhones are not the only things that are new in wireless. Networks like
C Spire and U.S. Cellular are starting to market themselves very differently to customers. They’re using rewards and loyalty programs, which may play a larger role in winning and keeping business going forward. Will Verizon, AT&T and Sprint follow?
C Spire just entered this space with a new program called “Percs.” The U.S. Cellular program is called the “Belief Project.”
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Loyalty Programs: The Wireless Industry Could Be Onto Something Big
Posted by: Jeff Kagan December 8, 2011 05:00 AMAndroids and iPhones are not the only things that are new in wireless. Networks like
C Spire and U.S. Cellular are starting to market themselves very differently to customers. They’re using rewards and loyalty programs, which may play a larger role in winning and keeping business going forward. Will Verizon, AT&T and Sprint follow?
C Spire just entered this space with a new program called “Percs.” The U.S. Cellular program is called the “Belief Project.”