The success of the cloud movement over the past year has spawned a proliferation of players seeking to win a share of this rapidly growing market. While the market opportunities appear to be endless, the “cloud rush” effect that has overtaken the industry is making it more difficult than ever for companies to clearly differentiate themselves and gain a leadership position in their particular segment of the market. Overcoming these challenges will become even harder in 2012 as the market becomes more cluttered.
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Standing Out in the Clouds
Posted by: Jeffrey M. Kaplan December 9, 2011 05:00 AMThe success of the cloud movement over the past year has spawned a proliferation of players seeking to win a share of this rapidly growing market. While the market opportunities appear to be endless, the “cloud rush” effect that has overtaken the industry is making it more difficult than ever for companies to clearly differentiate themselves and gain a leadership position in their particular segment of the market. Overcoming these challenges will become even harder in 2012 as the market becomes more cluttered.