With mixed emotions, Rick Singer, CEO of GreatApps.com, recently bought his first .XXX domain name. He was happy that his small business had progressed to the point where its brand needed to be protected. At the same time, GreatApps is, as the name suggests, a software company, not an adult entertainment operation. “It’s one thing to invest in a domain because you are anticipating growth,” Singer said. “It’s another to do it because you feel you have to. I don’t want to have to worry about having to fight for our brand and image down the road because I didn’t spend the money to buy this domain.”
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.XXX: The Hottest-Selling Unwanted Domains on the Web
Posted by: Erika Morphy December 13, 2011 09:49 AMWith mixed emotions, Rick Singer, CEO of GreatApps.com, recently bought his first .XXX domain name. He was happy that his small business had progressed to the point where its brand needed to be protected. At the same time, GreatApps is, as the name suggests, a software company, not an adult entertainment operation. “It’s one thing to invest in a domain because you are anticipating growth,” Singer said. “It’s another to do it because you feel you have to. I don’t want to have to worry about having to fight for our brand and image down the road because I didn’t spend the money to buy this domain.”