In May 2011, the Privacy Commissioner of Canada released a report based on a consultation process for online tracking, profiling and targeting of advertisers, and cloud computing. The goal was to engage the public on recent technological advancements and privacy complications in behavioral advertising. The consultations examined the practices of online tracking, profiling and targeting through the application of PIPEDA, Canadian legislation that applies to the collection, use and disclosure of “personal information” by an organization in the course of a “commercial activity.”
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Online Tracking, Profiling and Targeting - Behavioral Advertisers Beware!
Posted by: Rosario Cartagena December 19, 2011 09:36 AMIn May 2011, the Privacy Commissioner of Canada released a report based on a consultation process for online tracking, profiling and targeting of advertisers, and cloud computing. The goal was to engage the public on recent technological advancements and privacy complications in behavioral advertising. The consultations examined the practices of online tracking, profiling and targeting through the application of PIPEDA, Canadian legislation that applies to the collection, use and disclosure of “personal information” by an organization in the course of a “commercial activity.”