The market for local commerce has been the holy grail for Internet companies since the dawn of the modem. However, that market has been more like “Monty Python And The Holy Grail.” Until now. The missing link for local commerce hasn’t been the Web, it’s been four things: web usage as everyday “utility”; the growth of mobile; the inefficiency of “old-fashioned” advertising; and time-shifting. In the old days — when TV shows such as “Friends” ruled the air — viewers had no choice but to tune in at the appointed hour and gnash their teeth during commercial breaks.
Loading ...
Groupon, LivingSocial and the Holy Grail of Commerce
Posted by: Steve Harmon December 16, 2011 05:00 AMThe market for local commerce has been the holy grail for Internet companies since the dawn of the modem. However, that market has been more like “Monty Python And The Holy Grail.” Until now. The missing link for local commerce hasn’t been the Web, it’s been four things: web usage as everyday “utility”; the growth of mobile; the inefficiency of “old-fashioned” advertising; and time-shifting. In the old days — when TV shows such as “Friends” ruled the air — viewers had no choice but to tune in at the appointed hour and gnash their teeth during commercial breaks.