Traditionally, online advertising was viewed primarily as a direct-response vehicle. However, the growing use of data to define and deliver audience targeting means it now can have an impact on all levels of the purchasing funnel — from fostering awareness to reaching consumers at the ideal intersection between desire, intent and action. The ability to reach consumers at the most crucial point in their buying decision-making process, steer them toward a particular product or service, and then capture them at point of sale is a very powerful solution.
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The Data-Driven Digital Revolution
Posted by: Jonathon Shaevitz December 28, 2011 05:00 AMTraditionally, online advertising was viewed primarily as a direct-response vehicle. However, the growing use of data to define and deliver audience targeting means it now can have an impact on all levels of the purchasing funnel — from fostering awareness to reaching consumers at the ideal intersection between desire, intent and action. The ability to reach consumers at the most crucial point in their buying decision-making process, steer them toward a particular product or service, and then capture them at point of sale is a very powerful solution.