After seven years of a neck-and-neck race for first place in customer satisfaction, Amazon has pulled decisively ahead of Netflix, according to ForeSee’s annual Holiday E-Retail Satisfaction Index. Amazon moved ahead 2 points to reach the top spot with 88 on the index’s 100-point scale. Netflix slid 7 points to 79. Amazon’s 88 score is an all-time high for the 14-year-old index. The holiday report provides the first “scientific quantification” of customers’ experience with Netflix since its missteps earlier this year, the firm noted.
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Amazon Surges, Netflix Paddles Against Customer Satisfaction Current
Posted by: Rob Spiegel December 28, 2011 12:23 PMAfter seven years of a neck-and-neck race for first place in customer satisfaction, Amazon has pulled decisively ahead of Netflix, according to ForeSee’s annual Holiday E-Retail Satisfaction Index. Amazon moved ahead 2 points to reach the top spot with 88 on the index’s 100-point scale. Netflix slid 7 points to 79. Amazon’s 88 score is an all-time high for the 14-year-old index. The holiday report provides the first “scientific quantification” of customers’ experience with Netflix since its missteps earlier this year, the firm noted.