Daily deal industry leader Groupon dropped some 8.9 percent in stock value on Tuesday, following the release of a report from Susquehanna Financial Group and Yipit. The report surveyed some 400 merchants about their experiences with Groupon, LivingSocial and other providers in this space. A healthy majority — eight out of 10 merchants — liked their experiences working with daily deal companies. However, slightly more than half, or 52 percent, said they would not run another deal in the next six months. Close to 24 percent said they planned to feature only one deal in the next six months.
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Bad News Overshadows Good News for Groupon
Posted by: Erika Morphy January 4, 2012 05:00 AMDaily deal industry leader Groupon dropped some 8.9 percent in stock value on Tuesday, following the release of a report from Susquehanna Financial Group and Yipit. The report surveyed some 400 merchants about their experiences with Groupon, LivingSocial and other providers in this space. A healthy majority — eight out of 10 merchants — liked their experiences working with daily deal companies. However, slightly more than half, or 52 percent, said they would not run another deal in the next six months. Close to 24 percent said they planned to feature only one deal in the next six months.