The retail space is changing. Twenty years ago we used to shop and buy in person at retail stores. Ten years ago, the Internet started a change Wave. We could buy online but were not ready yet. So we shopped online, but we still bought in person at stores. Now we have reversed this trend completely. Today we shop in retail stores to see and touch, but we buy online because prices are lower. This trend has reshaped the marketplace, and it is not done. Many companies could not handle the shift.
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Riding the Tumultuous Retail Waves
Posted by: Jeff Kagan January 12, 2012 05:00 AMThe retail space is changing. Twenty years ago we used to shop and buy in person at retail stores. Ten years ago, the Internet started a change Wave. We could buy online but were not ready yet. So we shopped online, but we still bought in person at stores. Now we have reversed this trend completely. Today we shop in retail stores to see and touch, but we buy online because prices are lower. This trend has reshaped the marketplace, and it is not done. Many companies could not handle the shift.